Pillar 01 · GraphX Sell

Storefronts that respect how your customers actually buy.

Web-to-print storefronts, multi-location B2B, configurators, quote-to-order, and production controls — all running on one platform built for real print operations, not a generic e-commerce template.

One platform

Public retail + private B2B

From day one

Multi-location ready

OnPrintShop, deeply customized

Built on

What GraphX Sell does for your shop

Public retail and private B2B in one platform

Run a public storefront for walk-up customers and a network of private B2B portals for accounts that need approval chains, custom pricing, and procurement-portal entry — without standing up two separate systems.

Multi-location ready, role-aware

Centralized billing and reporting, store cloning, role-based permissions, and template governance built in. Whether you run one shop or thirty, the controls scale with you.

Configurators that respect real production

Build products with size, materials, options, dependencies, and dynamic pricing. Validate combinations against what your shop can actually print — no sales-side surprises in the back shop.

Quote-to-order that doesn't fall apart

Request a quote, lock pricing, modify line items, capture approvers, convert to order, and track the line through production — all in one history.

Templates and personalization that work

Template versioning, browse-design experiences, locked objects, allowed-fonts enforcement, auto-fill from previous customer data. Brand governance without the chaos.

Order management that runs your floor

Multi-artwork handling, custom status rules, bulk operations, and a job board built for daily print production — not a generic e-commerce dashboard.

Two store models

Full Store for the public. Lite Store for internal use.

Sell ships in two deployment variants so the platform fits how your shop actually serves its buyers.

Full Store

For shops selling to the public

The unrestricted retail surface. Public storefront, full B2B capability, complete platform breadth — built for operators who serve customers off the street and account holders alike.

Lite Store

For internal and captive ordering

  • Designed for internal departmental and captive ordering
  • Tuned for fixed-product, internal-supply contexts where the audience isn't the public
  • Simpler buyer journey for users who already know what they need
  • Department-level governance and budget controls
  • Lighter platform footprint, lower per-site cost basis

Higher-ed and in-plant operations often run Lite Stores for internal departments and Full Stores for any campus-facing or public-facing storefronts — the platform handles either model and supports running both side by side.

What’s inside Sell

Seven capability layers, working together.

GraphX Sell is built on the OnPrintShop platform with substantial customization for the realities of print commerce. Every capability listed below is live today, configurable per shop, and supported by the same team that runs your platform.

Storefront & customer experience

  • Public retail storefronts with cart, checkout, search, navigation
  • Private B2B account storefronts with login rules, branding, and pricing visibility per store
  • Banners, promotions, content pages, SEO metadata, store-specific domain / SSL association
  • Customer self-service: order history, quote history, invoice download, reorder, saved designs, proof access, stored-inventory shipping
  • Open B2B access without login when the buying flow allows it

Identity, accounts, and B2B governance

  • Customer registration, login, password-less, OTP / 2FA, social login
  • SSO / SAML / Azure-AD federation for enterprise environments
  • Company accounts, departments, parent-child user structure, multi-department access
  • Account-specific address books and store-specific user entitlements
  • Approval chains: super, partial, level-based, external, auto-approval rules by department, user, product, or order value

Catalog, product builder, and templates

  • Product creation, activation, language-specific content, store-specific availability
  • Product builder with size definition, dimension ranges, quantity breaks, option groups, dependencies, hide/show logic, validation, default values
  • Materials and constraints: paper / substrate, coating, lamination, folding, binding, color-model rules, file requirements, turnaround constraints
  • Pricing engines: tiered, size-based, option-based, account-specific, store-specific, with markup / discount / surcharge layers
  • Templates with versioning, field ordering, auto-personalization, image and font binding, PDF blocks with dependency rules

Design studio and proofing

  • Add text, add image, upload artwork, choose template, personalize template fields
  • File intake with cloud-backed upload, low-resolution warnings, missing-placeholder warnings
  • Print-ready file generation, file metadata extraction, proof asset generation
  • Proof approval workflow with annotations, comments, request-changes, approve-as-is, revision history
  • Audit trail tied to order line status — every approval is recorded against the order

Quote, order, and fulfillment

  • Quote creation, validation, vendor / printer assignment, conversion to order
  • Online and offline order intake, order numbering, line-item capture, source attribution
  • Whole-order and line-level status, custom status creation, cancellation rules, invoice timing tied to status
  • Carrier integration, shipping markup, label generation, tracking sync, branch pickup, split shipments, multi-address shipping, blind shipping
  • Stored inventory, deferred fulfillment, storage charges, shipment requests from stored stock

Production orchestration

  • Job routing — assign branch, printer, vendor, production user
  • Job board display with custom status flags and escalation logic for delayed work
  • Outsourced production: vendor catalog mapping, vendor-specific product assignment, transfer orders, status import
  • Prepress automation: hot folder export, FTP / cloud storage targets, XML / CSV payloads, status callbacks
  • Get-order-info and get-customer-info APIs, set-order-status APIs

Site administration and branding

  • Theme selection, color customization, CSS / HTML controls, product-page layout assignment
  • Mobile layout assignment, designer-studio theme settings
  • About / Contact / Policy pages, banner copy, content management
  • Email notification template management — proof, order, approval, quote — with sender / SMTP settings
  • Multi-language content, multi-currency, country / state setup, measurement units, timezone

Payments and financial controls live in GraphX Pay. External integrations and the wholesale network live in GraphX Connect. Reporting, governance, and ERP-grade control live in GraphX Manage. They all work together on the same operating layer.

See it on your storefront.

Tell us what you sell, who you sell to, and where the friction is. We’ll come back with a fitted launch plan.

Talk About Your Storefront →